Whitepapers

Whitepapers

Deep dives you can actually forward. Search intent maps, auction stacks, and the annoying bits of reality.

Search intent Apple Ads Category dynamics

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Pick one. Steal the frameworks. Use the charts in your next deck.

UK Retail App Search Wars A data-led look at UK retail App Store search behaviour and Apple Ads auction dynamics.

The US Streaming App Search Wars US App Store streaming search intent, daily demand, and the Apple Ads auctions behind it (plus the Netflix absence).