ASO
52 post(s)
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VAR vs own goal: why short, event-led keywords break App Store search (ConsultMyApp)
A quick, funny APPlyzer snapshot that makes a real point: ambiguous acronyms (VAR) can send both organic results and Apple Ads targeting into the weeds.
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A grounded way to read a noisy category: gambling apps in the UK App Store (ConsultMyApp)
ConsultMyApp analysed UK gambling searches (casino, betting, slots, poker, bingo, lottery) and mapped who wins organic and Apple Search Ads visibility. The meta-lesson: in messy categories, ‘what users actually type’ is the market structure.
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App Store Marketing Weekly – Week 22 (2026)
This week’s theme: intent is only real if you can measure it. CPPs and ‘free’ ASO tooling both promise better relevance, but Apple’s new proceeds-per-download benchmarks are the reminder to follow the chain all the way to money.
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App Store conversion rate benchmarks (2026): what to compare, and what to fix first
A credited summary of ScreenFast’s 2026 App Store conversion benchmarks, with a practical lens: use category benchmarks (not universal averages), and treat screenshot clarity as the first lever before you ‘do more ASO’.
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Mother’s Day Apple Search Ads (US, iOS): who bought the moment, and what their creatives reveal
APPlyzer-backed Mother’s Day snapshot for the US App Store: the organic winners across cards and photo intent, the Apple Search Ads advertisers who showed up on peak seasonal queries, and the Custom Product Page patterns that worked.
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App Store Marketing Weekly – Week 20 (2026)
This week’s theme: relevance and proof are becoming inseparable. More Apple Ads inventory and screenshot craft both push teams toward the same question: can a user understand the promise and see evidence in 5 seconds?
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ConsultMyApp: AI app visibility is a signal, not a growth channel (yet)
ConsultMyApp analysed 60 iOS apps using APPlyzer’s AI Visibility Index (GPT 5.5 scoring). The takeaway: AI visibility correlates with store success, but it’s not strong enough to replace ASO, paid, brand demand, or conversion work. The real value is using prompt and intent scores as a diagnostic layer.
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Better ratings are not just social proof, they are a growth gate (17k-app dataset)
ConsultMyApp analysed 17,128 US App Store apps and found a clear pattern: the top of the charts is dominated by 4.5+ rated apps, and rating improvements can lift organic visibility and paid conversion at the same time.
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App Store Connect adds 11 new metadata languages (localization just got less ‘enterprise-only’)
Apple added support for 11 additional App Store metadata languages in App Store Connect, making it easier to ship localized listings without awkward workarounds or waiting for major tooling changes.
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Phiture: A practical mobile app marketing strategy for 2026 (with real examples)
Phiture argues the funnel is a loop: retention drives everything, ASO is a continuous cadence, and post-ATT paid growth is mostly a creative and measurement problem.
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A primetime TV mention is mostly a brand-demand event (and you can measure it)
ConsultMyApp uses MarineTraffic’s Late Show mention as a clean ‘outside-in’ experiment: downloads jumped ~57%, rankings moved fast, and the biggest lift showed up in branded search, not generic category demand.
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What is an app marketing agency (in 2026 terms), and what should it actually do?
A solid reminder that the best ‘app marketing’ isn’t installs-only. It’s a joined-up system across storefront discovery, onboarding, lifecycle CRM, creative testing, and analytics.
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ChatGPT vs Gemini in the App Store: what their ASO + Apple Ads battle teaches
ConsultMyApp uses an iOS US snapshot to show how ChatGPT and Google Gemini conquest each other’s brand terms, and why the top-5 Apple Ads stack matters.
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Apple Ads search results are expanding: two ads per query (and what to check first)
AppTweak reports Apple is expanding Apple Ads placements within App Store search results, allowing up to two ads for a query. That raises competition on high-intent keywords and makes brand defence, CPP alignment, and budget monitoring more important.
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APPlyzer hits 100,000+ users: what it signals about app marketing data
A credited summary of Business of Apps’ piece on APPlyzer passing 100k users, and what the ‘free tier + auction stack visibility’ positioning suggests for teams choosing competitive intel tooling in 2026.
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Apple Ads: the ‘stability’ playbook is relevance + control, not automation
Business of Apps’ recap of Viktor Orlov’s Apple Ads talk: why structure and control beat ‘smart bidding’, why IPM is the hidden scaling wall, and how Custom Product Pages turn relevance into lower CPIs.
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APPlyzer 26 launches with expanded Apple Ads auction visibility
Business of Apps’ write-up on ConsultMyApp’s APPlyzer 26 release: what’s new (top-5 auction visibility, CPP/IAE tracking, market intel) and how to interpret it.
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App Store Marketing Weekly – Week 07 (2026)
The week’s highest-signal ASO + Apple Ads updates, with what it changes for app marketers.
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Privacy Pulse: the US demand map for VPNs, password managers, authenticators & private browsers (iOS vs Android)
APPlyzer snapshot of US privacy-intent demand and the apps that capture it across iOS and Google Play.
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Apple Search Ads in 2026: a practical playbook (structure, bidding, and incrementality)
A no-fluff guide to setting up Apple Search Ads for control and learning: campaign structure, keyword strategy, bid loops, and how to avoid paying for installs you would have earned organically.
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Google Play’s ‘Ask Play’ is getting smarter - what it means for ASO
Android Authority’s look at Ask Play upgrades and why store listing clarity (metadata + reviews) matters more in an AI Q&A interface.
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Why is ASO still alive?
ASO didn’t die - it got more operational. Here’s what changed, what still matters, and how to win in 2026.
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Custom Product Pages for global expansion: 6 practical plays
MobileAction’s guide to using Apple Custom Product Pages for localization, seasonal relevance, Apple Ads message match, and testing.
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Voice search is pushing ASO toward intent, not exact-match keywords
Phiture’s take on voice search and ASO: voice queries are longer and more conversational, so listings should reflect intent clusters and natural language benefits, even within tight metadata constraints.
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Seasonality is a storefront advantage: treat major moments like a listing refresh
Gummicube uses the Super Bowl as a case study: when intent spikes, apps win by updating metadata and creatives to match the moment, then validating via structured A/B tests.
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Promotional text is a fast conversion lever on iOS (and it can support Apple Ads)
Gummicube’s reminder that iOS promotional text is prime messaging real estate: 170 characters, editable without an app update, and useful for conversion momentum and campaign alignment.
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Phiture updates the ASO Stack for 2026: variants, vitals, and faster testing
Summary of Phiture’s ASO Stack Redux 2026 update: more visibility levers (CPP/CSL, promoted IAPs, tags), app vitals as a visibility gate, and experimentation velocity as the compounding edge.
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How to win ASO during big events: micro-peaks + message match
AppTweak’s sports-event playbook: why event demand spikes in micro-peaks and how to align ASO + Apple Ads + CPPs.
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ASO news recap (Jan 2026): more Apple Ads inventory + Gemini ‘Ask Play’
AppTweak’s January 2026 ASO updates: expanded App Store search ads inventory, Google Play’s Ask Play, and new store assets.
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AI is changing ASO: think in intents and keyword clusters
AppTweak’s ‘AI in ASO 2026’ piece: why rankings feel less stable and how to adapt with intent-led semantic clusters.
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Google Gemini’s Apple Search Ads ‘blanket coverage’ in Dec 2025 - key takeaways
A short, practical summary of ConsultMyApp’s Apple Search Ads data deep dive on Gemini’s unusually broad coverage (and what app marketers can learn from it).
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A resilient mobile portfolio: channels, pricing, and what happens when the platform rug-pulls you
An Indie Hackers case study on rebuilding a $60k/mo app portfolio after account termination, and the boring growth channels that still work.
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Preparing for Apple Ads’ extra Search Results placements: what to watch, what to tighten
ConsultMyApp’s take on the March 2026 Apple Ads Search Results expansion, with a practical checklist for avoiding surprise CPI spikes as more inventory goes live.
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App Store search results are getting more ads in March 2026 - what changes for ASO & Apple Ads
A short summary of 9to5Mac’s report on Apple expanding search-result ad placements beyond the #1 slot, and what app marketers should watch.
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How to spot high-impact Custom Product Page opportunities
ConsultMyApp’s CPP framework: attention vs intention, keyword eligibility gates, and a practical way to choose which CPPs are worth building (organic + Apple Ads).
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The best ASO tools of 2026: what to evaluate (so you don’t buy dashboards)
AppTweak’s 2026 ASO tooling roundup, reframed into a practical evaluation checklist: coverage, freshness, localization, automation, and how to avoid ‘tool-first’ ASO.
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Retail app marketing in 2026: intent match first, then test the motivation
ConsultMyApp’s retail playbook for 2026: use listing variants to mirror brand/category intent, and run psychology-led creative tests instead of feature collages.
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Yodel’s ASO lifecycle playbook: intent-led keywords, creative differentiation, and expansion
A short summary of Yodel Mobile’s 2026 ASO playbook: build keyword strategy around intent, use clear metadata frameworks, improve creatives, and scale via localisation plus CPP/CSL variants.
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Indie app portfolio at ~$185k MRR: a distribution-first playbook (in plain English)
An Indie Hackers interview with Connor Burd on building a subscription app studio. Strong reminders on distribution-first thinking, influencer fit, and ASO as ‘supporting infrastructure’.
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Free ASO tools in 2026: what’s actually useful (and what’s just a signup trap)
A credited summary of ConsultMyApp’s ‘free ASO tools’ roundup, plus a sober way to pick tools that won’t wreck your keyword and creative workflow.
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A practical ASO strategy for 2026: a repeatable weekly system
AppTweak’s step-by-step ASO strategy guide, focused on building an ongoing process rather than one-off metadata edits.
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Christmas ASO timing: iOS spikes early, Android stays steady (what 2025 festive apps reveal)
A credited summary of ConsultMyApp’s Christmas 2025 data roundup: when installs peak, which holiday keywords surge, and how iOS vs Android seasonality changes what you ship (and when).
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App Store growth isn’t luck: what top publishers’ portfolio visibility teaches smaller teams
A credited summary of ConsultMyApp’s argument that sustained App Store visibility is a repeatable system: visibility → conversion → controlled scaling, with practical ways to copy the mechanics without ‘big brand’ budgets.
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What 7,500 top apps reveal about App Store keywords
ConsultMyApp’s analysis of keyword patterns across the top 250 apps in every US App Store category - including what ‘top apps’ do differently in titles/subtitles.
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ConsultMyApp: 5 questions to ask before deciding your app is ‘bad’
ConsultMyApp argues most ‘our app is failing’ panic is really a funnel diagnosis problem: wrong channels, unclear store story, weak UX and engagement, or measurement gaps.
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SORA’s Android debut: what the early Google Play surge signals (and what to copy)
ConsultMyApp uses APPlyzer data to map SORA’s fast climb in Google Play Social, plus the classic launch signals behind it: brand demand, coherent creatives, and a crisp ‘what is this?’ promise.
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App store reviews in 2026: what they change (and how to use them)
AppTweak’s guide to app reviews: why they impact conversion, how iOS vs Google Play differ, and what teams can do safely.
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Did the AWS outage dent App Store performance? (What the data showed)
A credited summary of ConsultMyApp’s analysis of the Oct 2025 AWS outage impact on brand search, organic downloads, and grossing ranks, plus how to use store data as a ‘resilience’ sanity check.
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The Sora Effect: how one launch can lift an entire app category
ConsultMyApp uses APPlyzer data to show how Sora’s iOS launch shifted search demand, rankings, and even competitor installs in the AI video space.
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ChatGPT for ASO is useful - but only with live store data
ConsultMyApp’s argument: LLMs help with ideation and drafting, but ASO decisions still require live rankings, search demand signals, and competitive context.
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Play Store keyword research in 2026: a practical workflow
AppTweak’s Play Store keyword best practices: how to expand variants, prioritize, and connect keywords to assets and performance.
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How multi-country ASO delivered over £1m in value for Deliveroo
A practical case study of how a structured, multi-country ASO program (ratings, localisation, ranking defence, and creative testing) delivered a minimum £960k in added value, with the ratings project alone annualising to ~£1.2m.