Store Creatives
27 post(s)
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Apple Developer: App Store submissions open for iOS 27 etc. (Xcode 27 RC, asset previews, and April 2027 SDK gates)
A credited summary of Apple’s Sept 9 note: App Store submissions are open for the latest OS releases. The operational takeaway: treat Xcode RC + Rosetta/Intel cutoff + age rating questions + new creative surfaces as a planned release, not a last-minute scramble.
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Apple is expanding App Store creative surfaces: product page header, search results, In-App Events (Apple Developer)
Apple confirms new App Store creative assets are coming, and points teams to best practices plus design templates. This is a reminder that store ‘placements’ are turning into creative inventory with real workflow impact.
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Hello Developer (Aug 2026): the quietly useful checklist for what Apple wants you to build next
Apple’s August 2026 ‘Hello Developer’ newsletter is light on hype and heavy on practical pointers. For app teams, it’s a reminder that platform changes land first as templates, docs, and workflow nudges, and those are the bits that quietly affect your release and creative cadence.
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App Store Marketing Weekly – Week 33 (2026)
This week’s theme: the store and the funnel keep gaining new ‘surfaces’. Creative placements, paid auction visibility, link-out payments, and push notifications all look like channels, but they behave like product UX.
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Apple’s June 2026 App Store updates: Creative Assets, better previews, and more ‘compliance UI’
Apple is pushing App Store pages toward reusable Creative Assets and better previews, while quietly turning age ratings and Time Allowances into real product requirements you need to ship against.
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Your screenshots are the funnel (not the decoration): 10 practical ways to make them convert
ConsultMyApp’s checklist is a good gut-punch for anyone treating screenshots as a design task. The punchline: your first three frames have to confirm intent fast, and CPP/CSL variants exist so you do not explain everything to everyone.
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Apple says the App Store is getting new marketing surfaces: Creative Assets, discovery updates, and more subscription levers
Apple’s June 2026 Newsroom post outlines new App Store marketing surfaces (Creative Assets in product page headers and search results), subscription flexibility, and workflow tweaks in App Store Connect. Treat it as a new creative + measurement problem, not just a shiny UI update.
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High-impact Custom Product Pages: decide if you’re matching intention or stealing attention (ConsultMyApp)
A skimmable summary of ConsultMyApp’s CPP playbook: CPPs are not ‘more creatives’, they are intent-specific entry points with a clear go/no-go gate (keyword eligibility).
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Apple expands App Store capabilities (Creative Assets, subscription upgrades, and faster submissions): what app teams should do next
Apple’s June 8 Newsroom update rounds up 2026 App Store changes like Creative Assets in the product page header and search results, new subscription features, and a tighter submission workflow. The practical lesson: creative ops and experimentation are moving into App Store Connect.
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Apple expands App Store capabilities: Creative Assets, subscription tools, and faster submissions
Apple outlined new App Store marketing and submission features, including Creative Assets in the product page header and search results. Here’s the practical ‘what to do next’ summary.
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App Store Marketing Weekly – Week 24 (2026)
This week’s theme: the store is adding new creative surfaces at the same time the rules tighten. The compounding move is to treat every new surface as a promise + a measurement plan, not as extra space to fill.
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Google Play at I/O 2026: more surfaces, more AI tooling, and a bigger ‘trust tax’
A credited summary of Google’s I/O 2026 Google Play update, focused on what changes the day-to-day: new discovery surfaces, Play Console ‘agentic’ workflows, reporting that shifts how you read performance, and the safety tooling that now affects revenue.
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Apple Developer: Apple Design Award winners 2026 are a high-signal swipe file for ‘proof moments’
The 2026 winners are a practical reminder: delight is usually a product decision (clarity, feedback, pacing), not a marketing slogan. Use these apps as references for onboarding and screenshot promises.
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App Store Marketing Weekly – Week 23 (2026)
This week’s theme: surfaces multiply faster than your team can learn. From ‘always-on’ in-app banners to storefront conversion benchmarks, the win is choosing one surface per intent and measuring the downstream effect.
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App Store conversion rate benchmarks (2026): what to compare, and what to fix first
A credited summary of ScreenFast’s 2026 App Store conversion benchmarks, with a practical lens: use category benchmarks (not universal averages), and treat screenshot clarity as the first lever before you ‘do more ASO’.
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App Store Marketing Weekly – Week 22 (2026)
This week’s theme: intent is only real if you can measure it. CPPs and ‘free’ ASO tooling both promise better relevance, but Apple’s new proceeds-per-download benchmarks are the reminder to follow the chain all the way to money.
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Apple: App Store Connect adds 11 new metadata localizations (now 50 total)
Apple added 11 new languages for localized App Store metadata in App Store Connect, with a particular focus on helping apps reach more users in India.
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App Store Marketing Weekly – Week 14 (2026)
The next conversion gains are coming from boring discipline: test your store promise like a product change, and treat ‘alternative billing’ as an entitlement system, not a policy footnote.
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App Store A/B testing that actually compounds: a simple roadmap for PPO and Play experiments
Appalize lays out a practical testing cadence: start with screenshot order and icons, run 7–28 day tests, and treat confidence intervals as non-negotiable. The useful bit is the prioritised roadmap, plus the reminder to change one variable at a time.
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Android desktop experience guidance + Design Gallery: the ‘bigger screens’ checklist just got real
Android published new Desktop Experience design guidance and launched an Android Design Gallery, pushing teams to treat keyboard/mouse + windowed layouts as first-class UX states.
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ChatGPT vs Gemini in the App Store: what their ASO + Apple Ads battle teaches
ConsultMyApp uses an iOS US snapshot to show how ChatGPT and Google Gemini conquest each other’s brand terms, and why the top-5 Apple Ads stack matters.
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Apple: App Store Connect upgrades for review + marketing (CPPs x70, keywords, offer codes)
Apple quietly shipped a bundle of App Store Connect changes that matter to growth teams: submit items independently, double CPP capacity (plus keywords), and move from promo codes to richer offer codes (promo codes for IAP end March 26, 2026).
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App Store Marketing Weekly – Week 10 (2026)
This week’s highest-signal App Store + Google Play moves, plus what to do next (age assurance, ads, and release-risk).
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Christmas ASO timing: iOS spikes early, Android stays steady (what 2025 festive apps reveal)
A credited summary of ConsultMyApp’s Christmas 2025 data roundup: when installs peak, which holiday keywords surge, and how iOS vs Android seasonality changes what you ship (and when).
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App Store growth isn’t luck: what top publishers’ portfolio visibility teaches smaller teams
A credited summary of ConsultMyApp’s argument that sustained App Store visibility is a repeatable system: visibility → conversion → controlled scaling, with practical ways to copy the mechanics without ‘big brand’ budgets.
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App Store Marketing Weekly – Week 09 (2026)
This week’s highest-signal App Store and Google Play moves, plus what to do next (ads, CPPs, policy, and measurement).
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Google Play custom store listings: when to personalize (and what to measure)
AppTweak’s guide to Custom Store Listings: how they differ from experiments, when to use them, and what success looks like.