Store Creatives
12 post(s)
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Apple: App Store Connect adds 11 new metadata localizations (now 50 total)
Apple added 11 new languages for localized App Store metadata in App Store Connect, with a particular focus on helping apps reach more users in India.
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App Store Marketing Weekly – Week 14 (2026)
The next conversion gains are coming from boring discipline: test your store promise like a product change, and treat ‘alternative billing’ as an entitlement system, not a policy footnote.
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Android desktop experience guidance + Design Gallery: the ‘bigger screens’ checklist just got real
Android published new Desktop Experience design guidance and launched an Android Design Gallery, pushing teams to treat keyboard/mouse + windowed layouts as first-class UX states.
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App Store A/B testing that actually compounds: a simple roadmap for PPO and Play experiments
Appalize lays out a practical testing cadence: start with screenshot order and icons, run 7–28 day tests, and treat confidence intervals as non-negotiable. The useful bit is the prioritised roadmap, plus the reminder to change one variable at a time.
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ChatGPT vs Gemini in the App Store: what their ASO + Apple Ads battle teaches
ConsultMyApp uses an iOS US snapshot to show how ChatGPT and Google Gemini conquest each other’s brand terms, and why the top-5 Apple Ads stack matters.
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App Store Marketing Weekly – Week 10 (2026)
This week’s highest-signal App Store + Google Play moves, plus what to do next (age assurance, ads, and release-risk).
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App Store Marketing Weekly – Week 09 (2026)
This week’s highest-signal App Store and Google Play moves, plus what to do next (ads, CPPs, policy, and measurement).
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ConsultMyApp’s 10 screenshot CRO principles: the first 3 frames are your real funnel
A credited summary of ConsultMyApp’s take on App Store screenshot conversion: why ‘relevance first’ beats explanation, why order matters, and how to treat CPP/CSL as intent-specific landing pages.
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Google Play custom store listings: when to personalize (and what to measure)
AppTweak’s guide to Custom Store Listings: how they differ from experiments, when to use them, and what success looks like.
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Christmas ASO timing: iOS spikes early, Android stays steady (what 2025 festive apps reveal)
A credited summary of ConsultMyApp’s Christmas 2025 data roundup: when installs peak, which holiday keywords surge, and how iOS vs Android seasonality changes what you ship (and when).
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App Store growth isn’t luck: what top publishers’ portfolio visibility teaches smaller teams
A credited summary of ConsultMyApp’s argument that sustained App Store visibility is a repeatable system: visibility → conversion → controlled scaling, with practical ways to copy the mechanics without ‘big brand’ budgets.
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Apple: App Store Connect upgrades for review + marketing (CPPs x70, keywords, offer codes)
Apple quietly shipped a bundle of App Store Connect changes that matter to growth teams: submit items independently, double CPP capacity (plus keywords), and move from promo codes to richer offer codes (promo codes for IAP end March 26, 2026).