CRM
78 post(s)
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Firebase iOS SDK 12.18.0 (Aug 19, 2026): FCM token API deprecations and steadier analytics session_start
A credited summary of Firebase’s iOS SDK release notes. The practical bits for growth teams are operational: token APIs are shifting (which can break push plumbing quietly), and analytics session_start reliability got a fix.
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Optimove: four CRM shifts that keep showing up in 2026 (incrementality, zero-party data, 3-second hooks, loyalty behaviour)
A credited summary of Optimove’s CRM trends write-up. The useful framing is the same pressure triangle most app teams feel: more financial scrutiny, weaker tracking signals, and less attention per message.
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Userpilot’s product lifecycle marketing framework: align teams before you ship messages
A credited summary of Userpilot’s 5-step lifecycle marketing framework. The useful bit is the sequencing: agree the journey, pick the lifecycle stage that matters this quarter, then design bumpers (in-product + conversational) before anyone writes campaigns.
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Customer.io Summer 2026 release: geofencing, Live Activities, a notification inbox, and a real preference center
A credited summary of Customer.io’s Summer 2026 release webinar + Q&A. The theme is ‘messaging as infrastructure’: location triggers, lock screen updates, inboxes, and channel preference management becoming table stakes.
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Update: Sign in with Apple relay emails will be issued on private.icloud.com (Aug 2026)
Apple’s Aug 24, 2026 update confirms new Sign in with Apple relay addresses will move from privaterelay.appleid.com to private.icloud.com, but iCloud+ Hide My Email will stay on icloud.com. This is a classic ‘silent break’ risk for validation, allowlists, and CRM deliverability.
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App Store Marketing Weekly – Week 35 (2026)
This week’s theme: growth is getting more ‘operational’. EU terms are turning payments into a product decision, and lifecycle messaging keeps reminding teams that channels are fragile. The boring work (preferences, logs, decision memos) is becoming the advantage.
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Push is not a channel, it is a trap door: 11 push platforms compared (Courier)
A credited summary of Courier’s August 2026 comparison of push notification platforms. The useful takeaway is not the vendor list, it is the reminder that push alone rarely survives contact with real user preferences, legal requirements, and support.
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Visible hit $10M ARR without lifecycle emails: qualify hard, earn trust, then scale
A credited summary of RevenueCat’s Sub Club episode on Visible: why they prioritised retention and trust over funnel tweaks, and how their UGC ad engine actually works.
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Agentic CRM is not the headline, the governed data layer is (especially in regulated markets)
Xtremepush’s ‘Fast Track alternatives’ piece is a vendor comparison with a useful underlying point: ‘AI agents’ are table stakes, but compliance has to be enforced at the data and activation layer, not left to the agent to remember. Tiny win: treat ‘suppression + consent + self-exclusion’ as a platform-level contract, then test it like a billing system.
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In-app messaging that works: stop touring the UI and start triggering the next useful action
Userpilot’s examples are basically one principle: in-app messages should be contextual and action-shaped (welcome survey, checklist, tooltip, banner, micro-survey), not a guided tour of every menu. Tiny win: define 2 to 3 activation events, then build messages that only fire when they help the user reach one of them.
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Push notifications as product moments, not ‘promo blasts’ (Klaviyo, ex-Strava)
A lifecycle-focused take on mobile push: earn permission, trigger off real moments, and use deep links to shorten the path back to value. Useful even if you are not a Klaviyo customer.
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TryPropel: Retention benchmarks are only useful when you anchor them to a category (2026 vertical ranges)
TryPropel compiles 2026 retention benchmarks across ecommerce, subscriptions, and consumer apps. The useful takeaway is the spread: day-30 retention ranges from ~2% (shopping) to ~12% (social), so ‘good’ depends on vertical and metric.
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Customer.io: multi-app push in one workspace (and the metrics change you must annotate)
Customer.io is enabling multiple mobile apps per platform within a single workspace. The headline is simpler ops, but the real gotcha is measurement: push metrics shift from per-profile to per-device counts.
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Push should feel like product, not a megaphone (Klaviyo, ex-Strava playbook)
A credited summary of Klaviyo’s practical push-notification playbook from a former Strava martech lead. The core idea: push works when it is tied to user moments, deep links, and a conservative frequency ramp, not when it copies email calendars.
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OneSignal’s retention shifts for 2026: onboarding as intent reconstruction, segments that expire, and participation loops
A credited summary of OneSignal’s 2026 retention trends: discovery is getting compressed by AI and summaries, so Day 0–Day 3 becomes an intent capture window. Their practical advice: ask one high-leverage question early, design segment decay/exit rules, and build lightweight participation loops.
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Microsoft 365 Copilot mobile push notifications (July 2026): ‘Your day at a glance’ is the new reactivation surface
Microsoft is rolling out Copilot mobile push notifications like ‘Your Day at a Glance’ and ‘Items waiting for you’. It’s a clean example of how AI summaries can become the default daily habit loop, without users opening five different apps.
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App Store Marketing Weekly – Week 32 (2026)
This week’s theme: treat beta and release plumbing as growth infrastructure. Small workflow changes (TestFlight, push ops, Remote Config) decide whether experiments are signal or noise.
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Customer.io (July 2026): push notifications across multiple mobile apps in one workspace (and why your metrics will jump)
Customer.io is rolling out multi-app push support per platform. It’s mainly an ops fix, but it changes how deliveries are counted (per device, not per profile) and makes multi-app retention programs easier to manage without splitting audiences.
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Braze on mobile app retention: measure it properly, benchmark it sanely, and fix the early cliff (July 2026)
A credited summary of Braze’s July 2026 retention explainer: define ‘active’ like you mean it, stop comparing across the wrong cohorts, and use frequency capping plus better ‘first value’ to flatten the early retention cliff.
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AI audience segmentation: stop treating ‘segments’ like static lists
Braze’s guide frames AI audience segmentation as dynamic membership plus activation: one definition that updates in real time and stays consistent across push, in-app, email, and paid suppression.
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Braze: The most practical way to adopt AI in CRM is to sequence it by risk, not hype
Braze lays out eight concrete AI use cases across the lifecycle, from behavioural segmentation and send-time optimisation to churn prediction and agentic execution. The useful framing is the adoption order: start with low-risk wins (content variants, timing), then move into data-dependent work (segmentation, prediction), and only then let AI make decisions or take actions.
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Email is still the archive, push is the heartbeat: a practical migration playbook (OneSignal)
OneSignal’s playbook argues that ‘email-first’ for mobile users often leaves engagement on the table. The useful bits: migrate only your engaged segment first, use a primer before the iOS prompt, and run email + push in parallel until journeys are proven.
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Customer.io: retention channel strategy is sequencing, not ‘pick your favourite channel’
A practical argument for coordinated, stage-aware delivery: email for depth, SMS for urgency, in-app for real-time activation, and push for re-engagement.
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Email open tracking in Europe: why the pixel now needs consent (Courier)
France (CNIL) and Italy (Garante) are treating open-tracking pixels like cookies. Practical implication: keep sending emails, but only fire the pixel when the recipient has opted in.
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App Store Marketing Weekly – Week 28 (2026)
This week’s theme: growth teams are being pulled into two new responsibilities: proving lift like finance (incrementality), and keeping your store catalog ‘portable’ without letting it turn into a support mess.
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4 CRM shifts in 2026: incrementality, zero-party data journeys, and loyalty that changes behaviour
A credited summary of Optimove’s take on four CRM marketing shifts: speaking in incremental lift, designing zero-party data capture as a journey, earning attention fast, and closing the gap between loyalty membership and loyalty behaviour.
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Vmobify: a push strategy is a retention system, but the permission moment is the real bottleneck
A detailed push notification strategy guide focused on two hard truths: opt-in is now a product flow (iOS plus Android 13+), and timing/segmentation discipline matters more than ‘send more’.
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The quiet app advantage for publishers: super users, anonymous audiences, and the measurement gap (Pugpig)
A summary of Pugpig’s 2026 Media App Report themes: engagement is up, rich formats create ‘super users’, but anonymous usage and weak measurement block monetisation and retention work.
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Push notifications are still the fastest way to lose trust (or win retention): a practical refresher
Pushwoosh’s explainer is basic on purpose, but it’s a useful operational checklist: permission timing, token hygiene, triggered vs promotional pushes, and the small mechanics that decide whether users mute you.
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App Store Marketing Weekly – Week 27 (2026)
This week’s theme: retention is not a channel, it’s a system. If your policy, listing promises, and lifecycle messaging aren’t aligned, you’ll spend all week explaining the gap to users.
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How to choose a customer engagement platform (CEP): what actually matters for mobile retention
A credited summary of Braze’s guide to evaluating a customer engagement platform, focusing on the architecture-level questions that decide whether lifecycle messaging compounds or collapses into spam.
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Predictive customer analytics: turning churn risk and propensity into usable lifecycle triggers
A credited summary of Braze’s explainer on predictive customer analytics, with a practical lens: which prediction types are useful in apps, and how to avoid ‘export a score, send a blast’ failure.
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Braze: WWDC 2026 makes ‘app opens’ a worse engagement metric
If users can complete high-value actions via Siri/App Intents, or get price alerts via Safari, your lifecycle program needs to optimise for outcomes (and instrumentation), not sessions.
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Braze: Trigger campaigns beat scheduled blasts, if you build the guardrails
Triggered messages win because they hit right after user intent, but without frequency caps and exception events, you can still annoy (or cannibalise) your own lifecycle flows.
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Digital News Report 2026: why editions cannot be your growth engine (and what to build in your app instead)
Twipe’s read on the 2026 Reuters Institute Digital News Report is a useful product-and-retention lens for any owned app experience. The headline: direct access and outlet-level trust still matter, but social/video habits are eroding that advantage across all ages. Editions can retain loyal users, but they rarely create growth by themselves.
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Apple is moving Sign in with Apple and Hide My Email to private.icloud.com (June 2026)
Apple will issue new Sign in with Apple relay addresses and iCloud+ Hide My Email addresses on private.icloud.com. Here’s what to update so logins, email validation, and deliverability don’t break silently.
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Appcues: Customer retention software in 2026 (the stack is seven categories, not one tool)
A credited summary of Appcues’ 2026 guide to retention tooling, broken into categories like in-app engagement, lifecycle messaging, helpdesk, loyalty, and CRM.
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Braze Banners: the ‘always-on’ in-app surface that changes your CRM playbook
A credited summary of Braze’s Banners announcement, with practical guidance for app teams: where banners fit vs in-app messages and content cards, and what to watch so ‘more surfaces’ doesn’t become ‘more noise’.
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RevenueCat: 20% of churned users come back, but only if you’re set up to catch them
A credited summary of RevenueCat’s May 28, 2026 post on reactivation: why ‘win-back’ only works when the user’s problem returns, what reactivation rates look like by subscription length, category, and price point, and the foundation checks to run before you build a churned-user pipeline.
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Braze: a practical CRM playbook hiding inside a ‘Marketer of the Month’ interview (Chopt Rewards)
A credited summary of Braze’s May 2026 Bonfire Marketer of the Month interview with Alison LaGatta (Founders Table/Chopt): cohort-first lifecycle planning, in-store sign-up as a CRM unlock, and why ‘owned’ only works when you can execute the whole loop.
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RevenueCat Sub Club: 68% trial conversion came from trust, not paywall tweaks (Natal App)
A credited summary of RevenueCat’s Sub Club write-up (May 27, 2026) on Natal App: how answering every message for years built enough trust that users convert without needing a ‘test drive’, and why HSA/FSA payments are an underused growth lever for health apps.
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Braze April 30, 2026 release: rate limits, multi-language messaging, and better Canvas guardrails
A credited summary of Braze’s April 30, 2026 release notes, focusing on the parts that change day-to-day lifecycle operations: workspace messaging rate limits, multi-language messages, delivery validation behaviors, and tighter Canvas orchestration.
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Push notifications: the retention lever that also burns trust (a practical 2026 refresher)
A credited summary of MessageFlow’s push notification guide, with a focus on token hygiene, permission timing, and the mistakes that quietly turn retention into churn.
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Top 5 things to look for in an app marketing agency (so you don’t buy a channel, and call it strategy)
A credited summary of ConsultMyApp’s checklist for picking an app marketing agency: start with the constraint, think full-funnel (not channel-first), use intent and psychology for store conversion, and treat retention plus martech as part of acquisition efficiency.
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What is an app marketing agency (in 2026 terms), and what should it actually do?
A solid reminder that the best ‘app marketing’ isn’t installs-only. It’s a joined-up system across storefront discovery, onboarding, lifecycle CRM, creative testing, and analytics.
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Retention in 2026: build habit loops, not feature lists (17 engagement tactics, filtered)
StriveCloud’s long list of engagement tactics is salesy, but still useful as a checklist. The real value is the recurring pattern: shorten time-to-value, use behavior triggers over blasts, reduce permission friction, and treat deep links as conversion infrastructure.
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Braze adds a Messaging Diagnostics dashboard (and a few ‘ops’ upgrades that reduce campaign pain)
Braze’s March 5, 2026 release is mostly ‘plumbing’, but it’s the kind that saves teams from silent delivery failures: a new Messaging Diagnostics dashboard, better CSV import validation, and clearer multichannel rate limiting.
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Mobile app retention is a systems problem: onboarding, prompts, habits, and support loops
Userpilot’s retention guide is a useful reminder that retention rarely hinges on one ‘clever’ push. The durable wins come from getting onboarding to value, behavior-based nudges, habit loops, feedback, and support right.
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Reteno: push best practices for 2026 (fewer blasts, more earned moments)
A credited summary of Reteno’s 2026 push notification guide, with the practical bits: opt-in timing, segmentation, frequency caps, and copy that earns the tap.
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Choosing a push platform in 2026: treat delivery, consent, and experimentation as one system
SashiDo’s 2026 guide is essentially a retention-team buyer checklist: reliable delivery and token hygiene, deep segmentation, journey automation with caps, and experimentation/holdouts that let you prove impact without drowning users in notifications.
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EFF: Push notifications can betray your privacy (and what to do about it)
EFF’s practical point is simple: notifications leak in two places, in transit (Apple/Google push infrastructure) and at rest (what your OS stores locally). Their advice is to reduce preview content, tighten per-app and OS-wide settings, and treat notification copy like sensitive data.
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OneSignal: your notification tray is a brutally honest engagement dashboard
A credited summary of OneSignal’s Apr 17, 2026 piece on running a ‘notification center audit’, using a real device and a 48-hour backlog to spot noisy automation, channel duplication, and stale triggers that quietly train users to mute you.
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Pushwoosh: 12 push notification formats, and the trigger that makes each one work
A credited summary of Pushwoosh’s Apr 17, 2026 guide to push notifications, with a practical lifecycle map (onboarding, transactional, re-engagement, ratings, social) so teams stop defaulting to ‘promo blasts’.
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Retention Edge: automated push notifications are the highest-ROI messages because they run on autopilot
A credited summary of Retention Edge’s Apr 17, 2026 post on why push works best when it’s event-triggered (welcome, cart, back-in-stock, re-engagement), and why ‘setup once, earn forever’ is the real advantage.
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App Store Marketing Weekly – Week 16 (2026)
This week’s theme: the ‘quiet layers’ are multiplying. OS-level attention filters are changing retention mechanics, and Apple’s developer workflow updates (App Store Connect + Hello Developer) are nudging teams toward faster, cleaner shipping.
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OneSignal’s 2026 State of Customer Engagement: AI filtering, behavior triggers, and why the first 30 days still decide retention
A credited summary of OneSignal’s 2026 engagement report: OS-level AI filtering is becoming the new inbox, behavior-triggered messages outperform broadcasts, and Journeys win by sending fewer, better-timed messages.
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Phiture: A practical mobile app marketing strategy for 2026 (with real examples)
Phiture argues the funnel is a loop: retention drives everything, ASO is a continuous cadence, and post-ATT paid growth is mostly a creative and measurement problem.
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Location SDK panic is usually a configuration story, not a magic data leak
OneSignal clarifies how location works in its mobile SDK: it is off by default, requires explicit developer enablement, and still depends on OS-level user permission. Useful framing for privacy reviews and stakeholder questions.
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Push in 2026 is still the fastest way to lose trust, or win back users
OneSignal’s 2026 push best-practices guide focuses on the fundamentals that actually move retention: permission priming on iOS, careful timing and frequency, deep linking, and measuring downstream conversion, not just delivery.
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AI retention is mostly ‘better timing + less spam’: a practical checklist for engagement teams
Braze lays out how AI can improve retention by predicting churn risk, personalizing onboarding, and optimizing send-time and frequency across channels. The useful takeaway: coordination and suppression rules matter as much as the model.
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Move beyond ‘push-only’: why unified engagement platforms win on relevance
OneSignal argues that single-channel messaging creates blind spots (preference mismatch, incoherent experiences, data silos). Their core idea: unify profile data, orchestrate journeys across channels, and treat suppression and preference as first-class features.
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Push notifications in 2026: the boring best practices that stop users from muting you
A practical summary of Jotform’s push notification best practices: opt-in timing, frequency discipline, segmentation, and writing constraints that keep messages useful.
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Choosing customer retention software for mobile apps: match the tool to your ‘retention DNA’
A credited summary of Pushwoosh’s 2026 guide to retention platforms: start with your churn pattern, then pick tools that support re-engagement, in-app activation, and analytics without buying an enterprise suite you won’t use.
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OneSignal: three retention shifts for 2026 (reconstruct intent fast, let segments expire, and treat messaging like a system)
OneSignal argues that installs are no longer a proxy for intent in an AI-compressed discovery world. The retention edge is capturing ‘micro-intent’ early, building segments with decay and exit logic, and coordinating channels around timing.
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Xtremepush gamification benchmarks: why ‘real-time rewards’ beat drip campaigns for retention
Xtremepush shares 2026 benchmarks for retention, engagement, and tier progression (drawn from iGaming). The transferable insight: if rewards arrive a day late (batch sync), you are training churn. Tight loops, same-session reinforcement, and simple cohort deltas win.
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App Store Marketing Weekly – Week 11 (2026)
This week: age assurance is spreading, promo-code workflows are changing, and retention UX is now getting reviewed like a store page.
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Customer.io: Lifecycle marketing trends for 2026 (RCS, consent, fewer higher-intent moments)
A credited summary of Customer.io’s 2026 lifecycle trends: richer mobile messaging (RCS), consent realities, and why orchestration + measurement matter more than channel volume.
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Android push notifications: the practical setup checklist (FCM, channels, permission)
A clear, end-to-end guide to Android push notifications: Firebase Cloud Messaging basics, Android 13 permission, notification channels, and common delivery pitfalls.
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Apple’s Retention Messaging API: a new ‘save’ moment for subscription cancellations
Apple’s Retention Messaging API lets you show a message, offer, or lower tier right inside iOS subscription settings when a user tries to cancel. Here’s what it is, how it works, and the practical guardrails.
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App Store Marketing Weekly – Week 10 (2026)
This week’s highest-signal App Store + Google Play moves, plus what to do next (age assurance, ads, and release-risk).
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Reducing mobile app churn: stop guessing, watch leading engagement signals
A credited summary of Pushwoosh’s churn guide: what churn actually measures, which engagement metrics predict it early, and practical messaging/onboarding moves that reduce drop-off without spamming users.
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A practical customer engagement strategy for 2026 (data, orchestration, AI, measurement)
A credited summary of Braze’s ‘customer engagement strategy’ guide, focusing on the four pillars (understanding, orchestration, AI personalization, and measurement) and what to operationalise in an app lifecycle program.
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App Store Marketing Weekly – Week 09 (2026)
This week’s highest-signal App Store and Google Play moves, plus what to do next (ads, CPPs, policy, and measurement).
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App-led care only works if you treat retention like part of the service
A credited summary of ConsultMyApp’s 10-point framing for healthcare and pharma apps: lifecycle-state CRM, event-driven messaging, frequency safety, and data hygiene as the foundations for outcomes.
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Welcome series basics that still work in 2026 (and why ‘one email, one job’ is the real unlock)
A credited summary of Braze’s welcome email guide, with a practical lens for app onboarding, activation, and early retention.
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The Integrated Growth Manifesto: why the old playbook is dead
Phiture’s argument for integrated growth: break channel silos, use first-party data as the connective tissue, and use AI to increase experimentation velocity across the full funnel.
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Seasonality is not just acquisition, it is a retention and CRM planning tool
Yodel Mobile’s guide to seasonal app marketing: use audience data, custom events, and lifecycle automation to re-engage users during predictable peaks, then measure beyond installs.
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Push notifications in 2026: how to avoid fatigue (and earn the right to interrupt)
Appbot’s 2026 push notification best practices: transactional vs promo, preference controls, tone, timing, and measuring fatigue.