Blog
ASO frameworks, teardowns, and experiments. Short, practical, opinionated.
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APPlyzer 26 launches with expanded Apple Ads auction visibility (summary)
A credited summary of Business of Apps’ write-up on ConsultMyApp’s APPlyzer 26 release: what’s new (top-5 auction visibility, CPP/IAE tracking, market intel) and how to interpret it.
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10 practical rules for App Store screenshots that actually convert (summary)
A credited summary of ConsultMyApp’s 10 screenshot principles for improving conversion: relevance-first, intent alignment, and testing what users actually see in the first 3 frames.
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How to spot high-impact Custom Product Page opportunities (summary)
A credited summary of ConsultMyApp’s CPP framework: attention vs intention, keyword eligibility gates, and a practical way to choose which CPPs are worth building (organic + Apple Ads).
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Push notifications in 2026: how to avoid fatigue (and earn the right to interrupt) (summary)
A practical summary of Appbot’s 2026 push notification best practices: transactional vs promo, preference controls, tone, timing, and measuring fatigue.
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Marketing data platforms in 2026: why stacks fail (and what ‘single source of truth’ really means) (summary)
A summary of LayerFive’s 2026 guide to Marketing Data Platforms (MDPs): why tool sprawl breaks measurement, and what an infrastructure-first stack looks like.
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2026 mobile app marketing trends: creative systems beat ‘more traffic’ (summary)
A summary of Mobidictum’s write-up of SocialPeta/AdChampagne’s 2026 mobile app marketing trends: fewer advertisers, heavier creative output, and why creative capability is becoming the moat.
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Apple Ads: the ‘stability’ playbook is relevance + control, not automation (summary)
A credited summary of Business of Apps’ recap of Viktor Orlov’s Apple Ads talk: why structure and control beat ‘smart bidding’, why IPM is the hidden scaling wall, and how Custom Product Pages turn relevance into lower CPIs.
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5 retail app marketing plays for 2026: organic CPPs, psychology-led testing, and faster execution (summary)
A credited summary of ConsultMyApp’s 2026 retail playbook: use organic Custom Product Pages for intent matching, design tests around motivation, automate research, keep the full ASO cadence, and build systems that ship improvements consistently.
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App Store Marketing Weekly – Week 07 (2026)
The week’s highest-signal ASO + Apple Ads updates, with what it changes for app marketers.
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Apple Ads: additional search results ad placements roll out in March 2026
Apple is adding more Search Results ad slots in March 2026. What changes operationally, and what app marketers should do next (creative, CPPs, negatives, and measurement).
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What 7,500 top apps reveal about App Store keywords (summary)
A credited summary of ConsultMyApp’s analysis of keyword patterns across the top 250 apps in every US App Store category — including what ‘top apps’ do differently in titles/subtitles.
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ChatGPT for ASO is useful — but only with live store data (summary)
A credited summary of ConsultMyApp’s argument: LLMs help with ideation and drafting, but ASO decisions still require live rankings, search demand signals, and competitive context.
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Apple will show more ads in App Store search results from March 3 (summary)
A credited summary of MacRumors’ report on Apple expanding App Store search ads: phased rollout, multiple positions in search results, and what advertisers can (and can’t) control.
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Privacy Pulse: the US demand map for VPNs, password managers, authenticators & private browsers (iOS vs Android)
APPlyzer snapshot of US privacy-intent demand and the apps that capture it across iOS and Google Play.
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Apple updates App Review Guidelines for random/anonymous chat apps (summary)
Apple clarified that random/anonymous chat apps fall under Guideline 1.2 (UGC). Here’s what that means operationally.
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iOS changes in Japan: alternative marketplaces and payments are coming (summary)
Apple outlines Japan-specific iOS changes enabling alternative marketplaces and out-of-IAP payments — with new security requirements and deadlines.
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Apple Search Ads in 2026: a practical playbook (structure, bidding, and incrementality)
A no-fluff guide to setting up Apple Search Ads for control and learning: campaign structure, keyword strategy, bid loops, and how to avoid paying for installs you would have earned organically.
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App Store Connect: new minimum SDK requirements start April 28, 2026 (summary)
Apple announced new minimum SDK build requirements for App Store Connect submissions. Here’s the quick marketer-friendly version.
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Google Play’s ‘Ask Play’ is getting smarter — what it means for ASO
A summary of Android Authority’s look at Ask Play upgrades and why store listing clarity (metadata + reviews) matters more in an AI Q&A interface.
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Why is ASO still alive?
ASO didn’t die — it got more operational. Here’s what changed, what still matters, and how to win in 2026.
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Custom Product Pages for global expansion: 6 practical plays (summary)
A summary of MobileAction’s guide to using Apple Custom Product Pages for localization, seasonal relevance, Apple Ads message match, and testing.
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AI-driven app discovery is creating an attribution blind spot (summary)
A summary of Branch’s AIO App Attribution announcement and what it implies for ASO/SEO as ChatGPT-style discovery grows.
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How to win ASO during big events: micro-peaks + message match (summary)
A summary of AppTweak’s sports-event playbook: why event demand spikes in micro-peaks and how to align ASO + Apple Ads + CPPs.
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ASO news recap (Jan 2026): more Apple Ads inventory + Gemini ‘Ask Play’
A summary of AppTweak’s January 2026 ASO updates: expanded App Store search ads inventory, Google Play’s Ask Play, and new store assets.
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App store updates in 2026: what changed recently and why it matters (summary)
A summary of AppTweak’s rolling ASO news digest, reframed as a practical checklist of what to monitor week to week.
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AI is changing ASO: think in intents and keyword clusters (summary)
A summary of AppTweak’s ‘AI in ASO 2026’ piece: why rankings feel less stable and how to adapt with intent-led semantic clusters.
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Google Gemini’s Apple Search Ads ‘blanket coverage’ in Dec 2025 — key takeaways
A short, practical summary of ConsultMyApp’s Apple Search Ads data deep dive on Gemini’s unusually broad coverage (and what app marketers can learn from it).
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How to prepare for new Apple Search Ads placements using your ASA data (summary)
A summary of ConsultMyApp’s playbook for adapting to extra Apple Search Ads inventory: what to monitor, how to adjust bids, and where to focus budget.
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App Store search results are getting more ads in March 2026 — what changes for ASO & Apple Ads
A short summary of 9to5Mac’s report on Apple expanding search-result ad placements beyond the #1 slot, and what app marketers should watch.
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Google Play custom store listings: when to personalize (and what to measure) (summary)
A summary of AppTweak’s guide to Custom Store Listings: how they differ from experiments, when to use them, and what success looks like.
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Apple Ads automation in 2026: what to automate (and what not to) (summary)
A summary of AppTweak’s Apple Ads automation guide: where automation helps first, and the guardrails to keep it from scaling mistakes.
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Apple Ads tools in 2026: what features actually matter (summary)
A summary of AppTweak’s buyer’s guide to Apple Ads tools: what to evaluate (intel, CPP tracking, benchmarks, reporting) and how to choose.
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Apple Search Ads in 2026: placements, setup, and what to optimize first (summary)
A summary of AppTweak’s 2026 Apple Search Ads guide, focusing on practical levers: intent, structure, CPP alignment, and measurement.
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A practical ASO strategy for 2026: a repeatable weekly system (summary)
A summary of AppTweak’s step-by-step ASO strategy guide, focused on building an ongoing process rather than one-off metadata edits.
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App store reviews in 2026: what they change (and how to use them) (summary)
A summary of AppTweak’s guide to app reviews: why they impact conversion, how iOS vs Google Play differ, and what teams can do safely.
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Play Store keyword research in 2026: a practical workflow (summary)
A summary of AppTweak’s Play Store keyword best practices: how to expand variants, prioritize, and connect keywords to assets and performance.
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The best genuinely free ASO tools in 2026 (summary)
A summary of ConsultMyApp’s roundup of free ASO tools: what they’re good for, and what you’ll still need paid tooling (or process) to cover.