App Store Connect adds 11 new metadata languages (localization just got less ‘enterprise-only’)
Apple added support for 11 additional App Store metadata languages in App Store Connect, making it easier to ship localized listings without awkward workarounds or waiting for major tooling changes.
Original source: Apple Developer, App Store Connect Help - “Release Notes” (Mar 30, 2026)
Summary
Apple quietly expanded App Store Connect’s metadata localization coverage, adding 11 additional languages you can use for App Store listing content.
Apple lists the newly supported languages as:
- Bangla
- Gujarati
- Kannada
- Malayalam
- Marathi
- Odia
- Punjabi
- Slovenian
- Tamil
- Telugu
- Urdu
Why this matters
If you treat localization as “we’ll do it later”, it usually turns into:
- one English page that tries to do too much,
- paid acquisition carrying the conversion gap,
- and support dealing with the downstream mismatch.
More metadata language support is a practical unlock, because it lets you:
- match search intent language (not just translate copy),
- tailor compliance and pricing expectations by market,
- and run creative/positioning tests without maintaining messy workarounds.
Tiny win
Pick one market where you already have meaningful organic traffic (but poor conversion), then:
- localize screenshot #1 headline and the first 2 lines of the description into the best-fit language,
- keep the value prop identical (don’t “rewrite the product”),
- track conversion for 14 days, and only then decide if you need a deeper localization.
Read the original: https://developer.apple.com/help/app-store-connect/release-notes/#march-30-2026
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