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Marketing data platforms in 2026: why stacks fail (and what ‘single source of truth’ really means) (summary)
A summary of LayerFive’s 2026 guide to Marketing Data Platforms (MDPs): why tool sprawl breaks measurement, and what an infrastructure-first stack looks like.
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App Store Marketing Weekly – Week 07 (2026)
The week’s highest-signal ASO + Apple Ads updates, with what it changes for app marketers.
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AI-driven app discovery is creating an attribution blind spot (summary)
A summary of Branch’s AIO App Attribution announcement and what it implies for ASO/SEO as ChatGPT-style discovery grows.
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Apple Ads automation in 2026: what to automate (and what not to) (summary)
A summary of AppTweak’s Apple Ads automation guide: where automation helps first, and the guardrails to keep it from scaling mistakes.
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App store reviews in 2026: what they change (and how to use them) (summary)
A summary of AppTweak’s guide to app reviews: why they impact conversion, how iOS vs Google Play differ, and what teams can do safely.
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App Store Marketing
