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APPlyzer 26 launches with expanded Apple Ads auction visibility (summary)
A credited summary of Business of Apps’ write-up on ConsultMyApp’s APPlyzer 26 release: what’s new (top-5 auction visibility, CPP/IAE tracking, market intel) and how to interpret it.
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10 practical rules for App Store screenshots that actually convert (summary)
A credited summary of ConsultMyApp’s 10 screenshot principles for improving conversion: relevance-first, intent alignment, and testing what users actually see in the first 3 frames.
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How to spot high-impact Custom Product Page opportunities (summary)
A credited summary of ConsultMyApp’s CPP framework: attention vs intention, keyword eligibility gates, and a practical way to choose which CPPs are worth building (organic + Apple Ads).
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Apple Ads: the ‘stability’ playbook is relevance + control, not automation (summary)
A credited summary of Business of Apps’ recap of Viktor Orlov’s Apple Ads talk: why structure and control beat ‘smart bidding’, why IPM is the hidden scaling wall, and how Custom Product Pages turn relevance into lower CPIs.
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5 retail app marketing plays for 2026: organic CPPs, psychology-led testing, and faster execution (summary)
A credited summary of ConsultMyApp’s 2026 retail playbook: use organic Custom Product Pages for intent matching, design tests around motivation, automate research, keep the full ASO cadence, and build systems that ship improvements consistently.
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App Store Marketing Weekly – Week 07 (2026)
The week’s highest-signal ASO + Apple Ads updates, with what it changes for app marketers.
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What 7,500 top apps reveal about App Store keywords (summary)
A credited summary of ConsultMyApp’s analysis of keyword patterns across the top 250 apps in every US App Store category — including what ‘top apps’ do differently in titles/subtitles.
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ChatGPT for ASO is useful — but only with live store data (summary)
A credited summary of ConsultMyApp’s argument: LLMs help with ideation and drafting, but ASO decisions still require live rankings, search demand signals, and competitive context.
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Privacy Pulse: the US demand map for VPNs, password managers, authenticators & private browsers (iOS vs Android)
APPlyzer snapshot of US privacy-intent demand and the apps that capture it across iOS and Google Play.
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Apple Search Ads in 2026: a practical playbook (structure, bidding, and incrementality)
A no-fluff guide to setting up Apple Search Ads for control and learning: campaign structure, keyword strategy, bid loops, and how to avoid paying for installs you would have earned organically.
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Google Play’s ‘Ask Play’ is getting smarter — what it means for ASO
A summary of Android Authority’s look at Ask Play upgrades and why store listing clarity (metadata + reviews) matters more in an AI Q&A interface.
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Why is ASO still alive?
ASO didn’t die — it got more operational. Here’s what changed, what still matters, and how to win in 2026.
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Custom Product Pages for global expansion: 6 practical plays (summary)
A summary of MobileAction’s guide to using Apple Custom Product Pages for localization, seasonal relevance, Apple Ads message match, and testing.
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How to win ASO during big events: micro-peaks + message match (summary)
A summary of AppTweak’s sports-event playbook: why event demand spikes in micro-peaks and how to align ASO + Apple Ads + CPPs.
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ASO news recap (Jan 2026): more Apple Ads inventory + Gemini ‘Ask Play’
A summary of AppTweak’s January 2026 ASO updates: expanded App Store search ads inventory, Google Play’s Ask Play, and new store assets.
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App store updates in 2026: what changed recently and why it matters (summary)
A summary of AppTweak’s rolling ASO news digest, reframed as a practical checklist of what to monitor week to week.
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AI is changing ASO: think in intents and keyword clusters (summary)
A summary of AppTweak’s ‘AI in ASO 2026’ piece: why rankings feel less stable and how to adapt with intent-led semantic clusters.
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Google Gemini’s Apple Search Ads ‘blanket coverage’ in Dec 2025 — key takeaways
A short, practical summary of ConsultMyApp’s Apple Search Ads data deep dive on Gemini’s unusually broad coverage (and what app marketers can learn from it).
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How to prepare for new Apple Search Ads placements using your ASA data (summary)
A summary of ConsultMyApp’s playbook for adapting to extra Apple Search Ads inventory: what to monitor, how to adjust bids, and where to focus budget.
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App Store search results are getting more ads in March 2026 — what changes for ASO & Apple Ads
A short summary of 9to5Mac’s report on Apple expanding search-result ad placements beyond the #1 slot, and what app marketers should watch.
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A practical ASO strategy for 2026: a repeatable weekly system (summary)
A summary of AppTweak’s step-by-step ASO strategy guide, focused on building an ongoing process rather than one-off metadata edits.
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App store reviews in 2026: what they change (and how to use them) (summary)
A summary of AppTweak’s guide to app reviews: why they impact conversion, how iOS vs Google Play differ, and what teams can do safely.
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Play Store keyword research in 2026: a practical workflow (summary)
A summary of AppTweak’s Play Store keyword best practices: how to expand variants, prioritize, and connect keywords to assets and performance.
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The best genuinely free ASO tools in 2026 (summary)
A summary of ConsultMyApp’s roundup of free ASO tools: what they’re good for, and what you’ll still need paid tooling (or process) to cover.
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App Store Marketing
