Paid user acquisition
Coverage for Apple Search Ads, Google App Campaigns, paid social, and DSP-style performance acquisition — with a focus on what changes outcomes (not just tactics).
Apple Search Ads guide
Structure, bidding, creative, and incrementality — without hype.
Google App Campaigns
Setup, creative assembly, measurement, and what to watch for.
Latest posts
Read the newest briefings and weekly roundups.
Paid UA posts
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APPlyzer 26 launches with expanded Apple Ads auction visibility (summary)
A credited summary of Business of Apps’ write-up on ConsultMyApp’s APPlyzer 26 release: what’s new (top-5 auction visibility, CPP/IAE tracking, market intel) and how to interpret it.
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How to spot high-impact Custom Product Page opportunities (summary)
A credited summary of ConsultMyApp’s CPP framework: attention vs intention, keyword eligibility gates, and a practical way to choose which CPPs are worth building (organic + Apple Ads).
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2026 mobile app marketing trends: creative systems beat ‘more traffic’ (summary)
A summary of Mobidictum’s write-up of SocialPeta/AdChampagne’s 2026 mobile app marketing trends: fewer advertisers, heavier creative output, and why creative capability is becoming the moat.
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Apple Ads: the ‘stability’ playbook is relevance + control, not automation (summary)
A credited summary of Business of Apps’ recap of Viktor Orlov’s Apple Ads talk: why structure and control beat ‘smart bidding’, why IPM is the hidden scaling wall, and how Custom Product Pages turn relevance into lower CPIs.
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5 retail app marketing plays for 2026: organic CPPs, psychology-led testing, and faster execution (summary)
A credited summary of ConsultMyApp’s 2026 retail playbook: use organic Custom Product Pages for intent matching, design tests around motivation, automate research, keep the full ASO cadence, and build systems that ship improvements consistently.
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App Store Marketing Weekly – Week 07 (2026)
The week’s highest-signal ASO + Apple Ads updates, with what it changes for app marketers.
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Apple Ads: additional search results ad placements roll out in March 2026
Apple is adding more Search Results ad slots in March 2026. What changes operationally, and what app marketers should do next (creative, CPPs, negatives, and measurement).
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Apple will show more ads in App Store search results from March 3 (summary)
A credited summary of MacRumors’ report on Apple expanding App Store search ads: phased rollout, multiple positions in search results, and what advertisers can (and can’t) control.
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Apple Search Ads in 2026: a practical playbook (structure, bidding, and incrementality)
A no-fluff guide to setting up Apple Search Ads for control and learning: campaign structure, keyword strategy, bid loops, and how to avoid paying for installs you would have earned organically.
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Custom Product Pages for global expansion: 6 practical plays (summary)
A summary of MobileAction’s guide to using Apple Custom Product Pages for localization, seasonal relevance, Apple Ads message match, and testing.
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How to win ASO during big events: micro-peaks + message match (summary)
A summary of AppTweak’s sports-event playbook: why event demand spikes in micro-peaks and how to align ASO + Apple Ads + CPPs.
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ASO news recap (Jan 2026): more Apple Ads inventory + Gemini ‘Ask Play’
A summary of AppTweak’s January 2026 ASO updates: expanded App Store search ads inventory, Google Play’s Ask Play, and new store assets.
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Google Gemini’s Apple Search Ads ‘blanket coverage’ in Dec 2025 — key takeaways
A short, practical summary of ConsultMyApp’s Apple Search Ads data deep dive on Gemini’s unusually broad coverage (and what app marketers can learn from it).
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How to prepare for new Apple Search Ads placements using your ASA data (summary)
A summary of ConsultMyApp’s playbook for adapting to extra Apple Search Ads inventory: what to monitor, how to adjust bids, and where to focus budget.
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App Store search results are getting more ads in March 2026 — what changes for ASO & Apple Ads
A short summary of 9to5Mac’s report on Apple expanding search-result ad placements beyond the #1 slot, and what app marketers should watch.
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Apple Ads automation in 2026: what to automate (and what not to) (summary)
A summary of AppTweak’s Apple Ads automation guide: where automation helps first, and the guardrails to keep it from scaling mistakes.
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Apple Ads tools in 2026: what features actually matter (summary)
A summary of AppTweak’s buyer’s guide to Apple Ads tools: what to evaluate (intel, CPP tracking, benchmarks, reporting) and how to choose.
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Apple Search Ads in 2026: placements, setup, and what to optimize first (summary)
A summary of AppTweak’s 2026 Apple Search Ads guide, focusing on practical levers: intent, structure, CPP alignment, and measurement.