Creatives & app UX
Coverage for store conversion (screenshots, CPPs), creative testing, and the UX signals that shape retention.
ASO guide
Positioning → metadata → creative → iteration cadence.
Tools for creative + research
A curated toolbox for research, creative, and measurement.
Latest posts
Read the newest briefings and weekly roundups.
Creatives & UX posts
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10 practical rules for App Store screenshots that actually convert (summary)
A credited summary of ConsultMyApp’s 10 screenshot principles for improving conversion: relevance-first, intent alignment, and testing what users actually see in the first 3 frames.
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2026 mobile app marketing trends: creative systems beat ‘more traffic’ (summary)
A summary of Mobidictum’s write-up of SocialPeta/AdChampagne’s 2026 mobile app marketing trends: fewer advertisers, heavier creative output, and why creative capability is becoming the moat.
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5 retail app marketing plays for 2026: organic CPPs, psychology-led testing, and faster execution (summary)
A credited summary of ConsultMyApp’s 2026 retail playbook: use organic Custom Product Pages for intent matching, design tests around motivation, automate research, keep the full ASO cadence, and build systems that ship improvements consistently.
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Custom Product Pages for global expansion: 6 practical plays (summary)
A summary of MobileAction’s guide to using Apple Custom Product Pages for localization, seasonal relevance, Apple Ads message match, and testing.
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Google Play custom store listings: when to personalize (and what to measure) (summary)
A summary of AppTweak’s guide to Custom Store Listings: how they differ from experiments, when to use them, and what success looks like.