APPlyzer 26 launches with expanded Apple Ads auction visibility (summary)
A credited summary of Business of Apps’ write-up on ConsultMyApp’s APPlyzer 26 release: what’s new (top-5 auction visibility, CPP/IAE tracking, market intel) and how to interpret it.
Original article (source): Business of Apps — “ConsultMyApp launches APPlyzer 26 with full Apple Ads auctions”
This post is a summary with attribution + a backlink.
What’s being announced
Business of Apps reports that ConsultMyApp has released APPlyzer 26, positioned as an app store intelligence product that combines:
- Apple Ads / Apple Search Ads signals
- ASO keyword/rank tracking
- competitor tracking (including creatives)
The headline feature: auction visibility beyond the winner
The key claim in the article: visibility into the top five bidders in Apple Ads auctions, not only the winner.
Why this matters (in practice): if App Store Search Results adds more ad positions (as announced for March 2026), “nearly winning” (#2–#5) can translate into real delivery — so having more than winner-only data can change how you:
- set bid caps
- forecast spend changes when inventory expands
- interpret competitive pressure (who’s consistently in the mix)
Other features mentioned
The write-up also highlights:
- Global keyword + market tracking (150+ countries)
- Custom Product Pages (CPP) and In-App Events (IAE) tracking
- Download estimates / market-level performance signals
- A “built for speed” positioning (minimal setup)
Important context
The Business of Apps piece reads like sponsored content. Treat the capabilities as claims until you’ve validated the workflow against your own needs.
A sensible evaluation checklist:
- Does it let you segment by intent (brand vs category vs competitor) quickly?
- Can you export/compare auction dynamics over time?
- Does CPP/IAE tracking map cleanly to your testing cadence?
Read the original: https://www.businessofapps.com/news/consultmyapp-launches-applyzer-26-with-full-apple-ads-auctions
Want help with ASO?
If you want this implemented for your app, check out our services — or run your workflow in APPlyzer.