How to win ASO during big events: micro-peaks + message match (summary)
A summary of AppTweak’s sports-event playbook: why event demand spikes in micro-peaks and how to align ASO + Apple Ads + CPPs.
Original article (source): AppTweak — “App Store visibility strategies for sports betting apps”
This post is a summary with attribution + a backlink.
The main idea
Big events don’t create one smooth traffic wave — they create micro-peaks (pre-game, kickoff, live moments, half-time, finals). In those windows the App Store behaves less like “discovery” and more like a high-intent marketplace.
Key takeaways
- Build relevance weeks in advance (indexing + competitive pressure makes last-minute edits too late).
- Segment demand by moment + user type (casual bettors vs repeat bettors) and tailor:
- messaging
- creatives
- Custom Product Pages (CPPs)
- Apple Ads structure
- Align ASO + Apple Ads + CPPs + in-app events around the same intent to protect CVR when demand spikes.
Why this matters (beyond betting)
The same playbook applies to:
- holiday commerce spikes
- seasonal fitness demand
- back-to-school productivity
- major game launches
If your store page and ad landing don’t match the user’s “event intent,” you pay more for worse conversion.
Read the original: https://www.apptweak.com/en/aso-blog/how-sports-betting-apps-maximize-app-store-visibility-during-major-sports-events
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