Google Play custom store listings: when to personalize (and what to measure) (summary)
A summary of AppTweak’s guide to Custom Store Listings: how they differ from experiments, when to use them, and what success looks like.
Original article (source): AppTweak — “The complete guide to custom store listings on Google Play”
This post is a summary with attribution + a backlink.
What CSLs are for
Custom Store Listings let you tailor your Play listing for:
- specific campaigns
- audiences
- keywords/themes
Practical takeaways
- Personalize for intent (don’t just swap colors).
- Measure lift beyond installs (quality matters).
- Keep a clean naming / governance system or CSLs become chaos.
Read the original: https://www.apptweak.com/en/aso-blog/custom-store-listings
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