Apple Ads automation in 2026: what to automate (and what not to) (summary)
A summary of AppTweak’s Apple Ads automation guide: where automation helps first, and the guardrails to keep it from scaling mistakes.
Original article (source): AppTweak — “Complete guide to Apple Ads automation in 2026”
This post is a summary with attribution + a backlink.
When automation becomes necessary
Manual Apple Ads management breaks when:
- keyword lists explode
- you expand geos
- you have multiple CPPs / creative sets
Practical takeaways
- Automate bid adjustments and budget pacing first.
- Automate search term harvesting + negatives to reduce waste.
- Keep humans in the loop for:
- strategy shifts
- CPP/creative decisions
- brand safety + competitor targeting boundaries
Why it matters
Automation should make you faster—not less thoughtful.
Read the original: https://www.apptweak.com/en/aso-blog/apple-ads-automation-guide
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