App Store Marketing Weekly – Week 07 (2026)
The week’s highest-signal ASO + Apple Ads updates, with what it changes for app marketers.
Summary
This week’s theme: more ad inventory and stricter measurement expectations. Apple’s additional App Store search ad placements are close enough to “real” rollout that teams should start scenario-planning creative, query coverage, and auction pressure. On the measurement side, conversations are still converging on a simple truth: conversion work beats bid work when CPIs wobble.
Source links:
- Apple Ads Help (placements): https://ads.apple.com/app-store/help/ad-placements/0082-search-results
Why this matters
More search inventory generally means more competition for the same intent. Expect CPI volatility and a higher penalty for weak message-match. If you don’t have a clean view of which queries and creatives actually drive incremental installs, you’ll end up optimizing for noise.
Category tag
Industry News
Weekly data blast
This week’s data blast is Privacy Pulse: a quick, chart-led snapshot of US privacy-intent demand (iOS vs Google Play) across VPNs, private browsers, authenticators, and password managers — plus what it changes for creative/message-match.
Internal links
Editor: App Store Marketing Editorial Team
Backed by industry insights from ConsultMyApp and APPlyzer.
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